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Dyson plans to invest £150 million pounds in the Indian market

16-February-2018
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Dyson plans to invest £150 million pounds in the Indian market

Global technology company Dyson has entered the Indian markets with the launch of their first company-owned Dyson Demo store at DLF Promenade Mall, Vasant Kunj.

At a press conference held at IGI stadium in Delhi on February 15, Jake Dyson, Chief Engineer and Member of Dyson board, spoke about the innovations and technology that the group plans to bring to Indian markets. He also focused on how important it is today to understand the technology to solve the problems of their customers and not just build a stronger brand name but also build a stronger connect with the customers.

"We don't believe in building a great brand name. At Dyson we believe in solving the problems of our customers with best technology. If we want our product to be better than anyone else, there should be a pleasurable great experience and benefits for people using them. If we achieve that I think people will love our products and there will definitely be a stronger connect," he said.

Talking about the investments Dyson group has been planning to make in the Indian market, Dyson said, "We are planning to invest £150 million pounds in India in the next five years. Most will be used to set up 20 direct stores in metro cities and the rest will be used for expanding the business."

Focusing on the latest trends of marketing, Jake Dyson spoke about their partnership with digital platforms.

"We are focusing on the online demonstrations of our products, since digital platforms are a big thumbs-up for marketing. We have also partnered with Amazon and a lot of our products will be available on their platform. Our Indian website www.dyson.in will also feature some of our revolutionizing machines," he said.

Discussing how Dyson keeps up with the technology and innovations, John Churchill, Vice President, Floorcare, spoke about how Dyson is moving hand in hand with Artificial Intelligence.

"Dyson is a huge technology company to improve people's lives. We see AI being a great enabler for us to interact with people in different ways. The data we collect from machines is critical because it gives smart, savvy and new data to our engineers to products and also helps them work differently," said Churchill.

"The biggest challenge for us is affiliate engineering and we spend £7 million pounds every week in R&D. Investing in lots of engineers, we work very hard to solve a number of problems and can create huge advancements through technology," said Churchill.

Talking about the future of Dyson in the Indian market, Churchill said, "We are really excited about the Indian market. There are many engineering graduates from Indian schools every year. So, there is a huge focus on science and technology culturally. India has a huge young population that carries the ability to grow technology and understands why Dyson is different from others."

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He joined the company in 2016 as Head of India and South Asia at Discovery Network