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Domino’s launches ‘Everyday Value’ backed by a 360-degree media plan

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Domino’s launches ‘Everyday Value’ backed by a 360-degree media plan

Domino’s Pizza India has launched its new ‘Everyday Value’ offer, where consumers can now get medium pizzas starting at Rs 199, for pizzas that are priced at Rs 295, when they buy two pizzas. This offer is available every day and does not require any coupon.

Speaking about the offer, Dev Amritesh, President and Chief Business Officer, Domino’s Pizza India, said, “We want to significantly increase the value for money for our consumers. Consumers who order two medium pizzas or more will find this offer just right for them. While pizzas are consumed on special occasions, there are many more everyday pizza moments where consumers can now spontaneously order Domino’s, without waiting for discount coupon or an offer day. We want consumers to order whenever their heart desires, ‘Jab Dil Bole Domino’s’.”

Murugan S Narayanaswamy, Senior Vice President, Marketing, Domino’s Pizza India, said, “The new ‘Everyday Value’ offers will provide pizzas at prices starting from just Rs 199 each if the consumer buys two pizzas. We have also restructured our menu and introduced new pizzas into the menu and have included most of our pizzas in this new offer. Through this campaign, we expect consumers to increase their frequency of pizza consumption as well as bring in new customers to the category. We will promote this campaign with a nationwide 360-degree media plan including TV, Print, Radio, and Digital Media. The TVC is on air from April 7, 2017.”

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He joined the company in 2016 as Head of India and South Asia at Discovery Network