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Digital agency Zeta Interactive debuts in the US and India

06-December-2007
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Digital agency Zeta Interactive debuts in the US and India

New York-headquartered digital marketing agency, Zeta Interactive, which was launched on November 15, 2007, has begun with various offices in the US and one office in India as well. The Indian branch, which is located in Hyderabad, has a staff strength of 140 employees and is led by Pradeep Vegunta as MD.

The offices in the US are located in California, Connecticut, Florida, Idaho, Nevada, New Jersey, Texas and Rhode Island. An official statement stated, “The company serves more than 200 clients currently, including such world-class companies as Time Inc, Sony Electronics Inc, Cephalon, and LiveNation. It is a full-service digital marketing agency offering a wide range of services – from email and search marketing, to website development, creative, business intelligence services and more.”

The announcement of the formation of Zeta Interactive was done by Zustek Corporation, and at a time when it acquired Adverb Media, an interactive marketing, technology and services agency. Adverb Media comprises DigitalGrit, a direct response and search marketing firm; Temel, a brand strategy and creative agency; and RelevantNoise, a technology firm dedicated to mining the social Internet for business intelligence.

Primarily, Zeta Interactive is a company that combines the talents and proprietary technologies of all the five firms, offering complete, cross-media, multi-channel marketing solutions to its customers worldwide. Al DiGuido, a digital marketing veteran and CEO of Zustek, will continue as CEO of Zeta Interactive.

The announcement comes in the wake of various developments in the digital marketing arena as companies look to acquiring digital assets and gaining a foothold in this expanding market. A key differentiator for Zeta Interactive is the company’s proprietary, in-house technologies. With technologies from Zustek and Adverb, Zeta Interactive offers Fortune 1000 companies state-of-the-art, interactive marketing solutions, incorporating email communications, SEO, social media mining, web development, strategic and creative services, plus, offline and online advertising development.

DiGuido said, “For the first time, the industry has an organisation that has a suite of services and technologies that allow a marketer to truly leverage the promise of an integrated, interactive-marketing strategy. The days of working with multiple agencies and specialists with disparate platforms are coming to an end. We have assembled the best technology, services and people to provide our customers with a one-stop solution for their marketing challenges and objectives. We are truly excited to partner with Adverb, who we believe represents the best in the business, and look forward to an incredibly exciting future together.”

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