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Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz

13-October-2017
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Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz

exchange4media celebrated its annual Mobile Awards – The Maddies, on Wednesday at ITC Grand Central Mumbai. The Maddies acknowledge and recognize all marketing stories that employ an effective mobile marketing strategy employed in India and are equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to mobile marketing (clients, creative, media agencies, digital agencies, publishers, etc.)

Mobiles are fast becoming the preferred screen with creatives in mobile becoming increasingly important to grab the fleeting attention of consumers. Personalization, short form videos and the agility to adapt to the ever-changing scenarios can define a winner in the mobile marketing world. From making use of mobile rich media, differentiating between mobile web and mobile app adverts to the best practices in creating a mobile video, that over rides all other media, are just a few pointed topics the Maddies 2017 conference hopes to unveil.

In this year’s edition, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.

The big winner this year was Mindshare India, which bagged a total of 19 Metals; including seven Gold, six Silver and six Bronze Metals, thus winning the Agency of the Year award. GlaxoSmithKline Consumer Healthcare Ltd. won the Mobile Marketer of the Year award with two of its campaigns winning four awards.

Speaking about the jury process, Tarun Chugh, MD & CEO at Bajaj Allianz Life Insurance Co. Ltd. said, “There is no doubt that the mobile is the new remote control now. The jury process was very engaging and we divided the jury into two parts; the online exercise followed by the actual jury meet. The entire procedure was very open and we ensured there was no industry bias. Transparency was the key factor. We did not pay attention to how big or small the brand was, what we paid attention to was the content that was presented. It was pure content that decided the winners.”

This year’s jury names included names like Aditya Save of Agilio with Sanjay Gupta of Uber India, Ranjan Dutt of Bajaj Allianz, Tarun Chugh of Bajaj Allianz, Anuradha Aggarwal of Marico, Sangeetha Aiyer of A+E Networks|Network18, Saket Saurabh of Bloomberb|Quint and Deepak Sharma of Kotak Mahindra Bank.

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