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DHL to co-sponsor LIFW 2004

27-February-2004
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DHL to co-sponsor LIFW 2004

DHL, the world leader in express and logistics, announced its continued association as co-sponsor of the Lakme India Fashion Week 2004 (LIFW 2004) to be held in Delhi, from April 23 - 29, 2004.

Announcing this, Mr. Chris Callen, Country Manager, DHL India said, "We understand the business of fashion. It is a highly competitive industry where success hinges on speed and reliability. It is critical that the newest fashions get to market quickly and DHL has a unique expertise and leadership in this segment. We help ship everything from samples and colour swatches to finished goods. And we also get involved in imports during the process, such as buttons and tags, for example, brought rapidly from China just in time to hit the production line here in India."

DHL, which has specialized service offerings under the brand umbrella "DHL Fashion First", will be leveraging its industry expertise to bring a series of informative seminars during LIFW 2004. According to company sources, “Fashion First” assures Fast, Simple and Reliable delivery of shipments, enabling fashion companies to save costs, reduce the purchase order lead-time and respond faster to market demands.

DHL is organising and sponsoring the "Business of Fashion Seminar Series" in association with the FDCI. According to company sources, these seminars will address the opportunities that are available in the WTO regime under the topic - "Indian Apparel and Garment industry - emerging powerhouse".

DHL will also be sponsoring the highly popular buyers' lounge for the various buyers, Indian and international, who will be attending the week-long fashion extravaganza.

Says Mr. Callen, "We are particularly bullish on apparel exports post the 2004 quota regime. A recent McKinsey study commissioned by DHL predicts that the value of the global textile and apparel industry is likely to go up to US$ 248 billion by 2008. Of this India is expected to garner US$ 16 billion increasing her share from the current 4% to 6.5% by 2008. Clearly the opportunities will continue to grow and we believe DHL will have a significant role to play."

DHL India has over 50,000 customers serviced through DHL's national network with its 1,000 strong ground staff, fleet of 400 vehicles and dedicated service centres in Ahmedabad, Bangalore, Chennai, Cochin, Coimbatore, Jaipur, Hyderabad, Kolkata, Mumbai, New Delhi, Pune and Tirupur.

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