Top Story

e4m_logo.png

Home >> Marketing >> Article

Dentsu Aegis Network launches experiential mktg agency, psLive

16-April-2014
Font Size   16
Dentsu Aegis Network launches experiential mktg agency, psLive

Dentsu Aegis Network has announced the launch of experiential marketing agency psLive in Asia Pacific. During 2014, psLive will be rolled out in all key Asia Pacific markets. Ashish Bhasin, Chairman  & CEO, Dentsu Aegis Network South Asia will take on the additional role of Chairman APAC, Posterscope and psLive – Asia Pacific.

Commenting on the launch, Nick Waters, CEO, Dentsu Aegis Network Asia Pacific said, “psLive will play an important role in the Asia Pacific, particularly in key markets like ANZ, South East Asia and India. We see this as a fast growth area for our business in the years to come.”

Detailing the plans for psLive in APAC, Ashish Bhasin, Chairman, Posterscope and psLive Asia Pacific said, “We will begin with rebranding our existing, vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, as topsLive. In Asia Pacific, the below the line part of marketing communications spend for key clients is growing at twice the rate of above the line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customised services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market.”

Annie Rickard, Chairperson, psLive Worldwide added here, “The experiential market is growing rapidly. Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we will be able to bring media insight into brand experience, which will ensure we deliver relevant innovation to our clients.”

psLive will announce country wise and marketwise rollout plans shortly, beginning with India, where the psLive launch will be announced soon.

psLIVE is Dentsu Aegis Network’s leading International brand experience network, that delivers consistent, best in class brand experiences, driven through insight, data and innovation. It is designed for providing engaging experiences for the digital age.

Tags psLive Posterscope Nick Waters Annie Rickard

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.