Admitad, a affiliate and digital marketing company, has been designated as the affiliate marketing company for Decathlon, a French sports retailer known for sportswear and sports equipment.
The venture is presently assisting Decathlon with many services in affiliating marketing. Admitad focuses on publisher recruitment. They work for affiliates for their affiliate programs on a monthly basis. Some activities they do for Decathlon are to keep essential check on the promotional activities undertaken by the publishers, ensuring that only permissible mediums are used by the affiliate for their promotions.
Varun Bagai, Digital Marketing Head, Decathlon, said, "Affiliate marketing is one of the integral tools to increase brand awareness. Admitad India positioned well to increase our customer acquisition. It will optimize our partner and affiliate relationships through their custom-built marketing tools."
There is also a strategized method of planning their campaigns, campaign revenues, monthly sales and attaining planned targets. Apart from taking care of the existing campaigns, Admitad also helps in scaling up the campaigns by sales month on month activities ensuring the targets are reached as per the guidelines of Decathlon. With each month, the targets are increased by 15% and new inventories are added every month for scaling the campaign. There is an ease of payment for affiliates as it involves affiliate validation and invoicing because these are exclusive clients and run an own affiliate program with Admitad.
Neha Kulwal, CEO, Admitad India, said, "We look forward to this new association with Decathlon and we will invest our best efforts and resources to make this a success. With our performance marketing capabilities and tools around e-commerce, we assure to strengthen Decathlon as a brand and multifold their business."
Decathlon provides an opportunity to its publishers to earn good revenue if the sale is made using the publisherâ€™s link. This is one of the most helpful way of increasing the online traffic and paves a way for publishers.
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