Marvelâ€™s Deadpool is known for his twisted sense of humour and he has never missed an opportunity to deploy it, whether it is promoting the movie, sending greetings on Australia Day, or even while advocating cancer awareness.
This year also we got a taste of Deadpool's humour when Ryan Reynolds (who plays Deadpool) released a Deadpoolsque video last month to raise cancer awareness and got the word out about the hero's new favorite color."Pink. The colour, not the pop singer," Reynolds quips in the video. Twentieth Century Fox (who owns the rights to the movie) partnered with the online giving platform Omaze to raise funds for the F*ck Cancer initiative. Donors who use this platform platform can get a chance to win the suit itself. Last February, the actor partnered with the Make-A-Wish Foundation and Children's Wish to invite children with cancer to the set of Deadpool 2.
Even in the previous installment the star was seen combining his R-rated humour to advocate breast and testicular cancer awareness in separate videos through self tests.
Coming to brand associations the film has partnered with over 15 brands internationally from American convenience store, confectionery to soda to expand its reach and marketing net.
Back in India also there have been few associations starting with Titan Fastrack who launched a special line of limited edition pieces this month called the Deadpool Collection. Priced at Rs 995, these limited edition collectible watches from Fastrack come in 10 variants. It can be pre-booked from online ontitan.co.in and Fastrack stores. Fans also have a chance of winning watches from the Fastrack Deadpool Collection by participating in the #FlashYourFastrack campaign.
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