Top Story

e4m_logo.png

Home >> Marketing >> Article

Dabur India to launch cough-drop version of Honitus

12-August-2005
Font Size   16
Dabur India to launch cough-drop version of Honitus

Dabur India Ltd will be launching a cough-drop version of its successful ‘Honitus’ brand.

Dabur, currently markets Honitus as a cough syrup priced at Rs 39.90 for 100 ml. This extension will mark Dabur’s entry into the large size lozenges segment within the cough and cold category.

The Honitus lozenges will be launched in three flavors – lemon, mentha and ginger – and will be available across the country within the next 15 days. Each cough-drop lozenge will be priced at Re 1 per unit, with the lozenges jar costing Rs 250.

Made from pure honey, Pudina Satva (Mentha Oil), Nilgiri Tail (Eucalyptus Oil) and camphor, Honitus lozenges provide effective relief for sore throat, cough and bad breath.

“We wanted to expand the Honitus franchise in other large and growing segments within the cough and cold category, and lozenges offered a good opportunity for this extension,” said Dilip Bhujbal, Senior GM (Sales and Marketing), Consumer Health Business, Dabur India Ltd. The company expects to double the Honitus franchise within the next one year.

At present, the Rs 130-crore cough lozenges market is witnessing a 5 per cent growth annually. Honitus Cough Syrup is already a frequent purchase in the northern and eastern markets. With the introduction of Honitus lozenges, Dabur is set to create a considerable impact on the southern market, which also happens to be a big market for cough lozenges.

Dabur had acquired the Honitus cough and cold syrup brand from its sister concern, Dabur Pharma, in 2004 with the intention of marketing it as an over-the-counter (OTC) product.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube