Top Story


Home >> Marketing >> Article

Da Vinci Learning TV chooses Sketch Consultancy as its Marketing Agency

Font Size   16
Da Vinci Learning TV chooses Sketch Consultancy as its Marketing Agency

Sketch Consultancy, a provider of strategic consulting and retail transformation services to retailers and consumer brands, has announced its strategic association with Da Vinci Media GmbH. Da Vinci, an HD educational TV channel, has chosen Sketch Consultancy for its integrated marketing activities for the Indian market.

Mohit Anand, Country Manager at Vinci Media said, "We chose Sketch after an exhaustive review of capabilities and reputation. Sketch's meticulous planning and execution of the launch campaign has drawn a fantastic response which has surpassed our expectations."

The channel is owned by Berlin-based firm Da Vinci Media GmbH and has launched its HD educational channel in the country in association with Quintillion Media - promoted by Raghav Bahl. Da Vinci, which has entered into an equal partnership with The Quint, has plans to venture into regional television market in the near future.

Vibhav Mehta, Managing Director, Sketch Consultancy said, "We are happy to be part of Da Vinci Learning and the task of launching the brand in India excites us immensely. Sketch Consultancy will be managing the entire outreach and marketing activities such as mall activations, outdoor media buying, radio and school activation and events to promote Da Vinci Learning."

As part of the activities for Da Vinci Learning, Sketch has already organised educational events, quizzes, science experiment events for children in 25 malls across India during the month of April 2016. Sketch has also provided target audience acquisition services, driving footfalls via outdoor activities, radio and social media.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry