Top Story

Home >> Marketing >> Article

D-Day for exchange4media Conclave South today!

01-December-2017
Font Size   16
D-Day for exchange4media Conclave South today!

The first-ever exchange4media South Conclave, the regional version of the flagship event by the Group, is finally here. It will be held in Bengaluru on December 1, 2017 at Royal Orchid Hotel 1:30pm onwards. The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’.

The event will see a gathering of some of the most impressive names from the media and marketing industry including keynote speaker, Hemant Malik, Divisional Chief Executive, Food Division of ITC, whose topic is- Has India Opened Up To The World Of Investment Led Growth with GST. Pradeep Dwivedi, CEO of Sakal Media Group, will talk about Digital India Initiatives.

Speakers for the event also include CVL Srinivas, Country Manager – WPP & CEO – GroupM South Asia, who under the umbrella topic ‘Rewiring The Marketing Value Chain To Build Purposeful Brands’, will be talking about what can agencies and brand owners do to create stronger brands in the age of super specialisation as brands aim to be purposeful. Another eminent speaker is Mathew Chandy, MD of Duroflex, who will be addressing the gathering about ‘Every Brand Can Make A Difference And Battle With The Uncertainty Around'
Shashi Sinha, CEO of IPG Mediabrands, topic is:‘When Consumers Know What You Stand For, They Find It Easy To Agree, Disagree Or Communicate. How Can Brands Emote To Create Believers?’

There will also be two panel discussions, one being on ‘Purpose Language' by Amit Gupta, CEO of Asianet News Media & Entertainment, MC Cariappa, Director Sales & Marketing, Jockey India, Meera Iyer, Marketing Head of Big Basket, Narayan Raja, Director & Senior VP – Sales & Marketing of Toyota Kirloskar, Suparna Mitra, CMO of Titan (Watches & Accessories Division) and Vineet Sehgal, CMO of Quikr. This session will be moderated by Mohit Joshi, MD of havas-media_751.html">Havas Media Group. 
Our second panel discussion will be on 'The Experience Economy: The Battle Groud Changes', which will have Arati Bam, Marketing Head of Adobe Digital Media Solutions, Samar Singh Sheikhawat, Senior VP – Marketing of UB Group, Santhosh NS, Head Marketing of Fujitsu India, Sujith Sudhakaran, Sr Director – Brand Marketing of Myntra, Sushant Sreeram, Marketing Head of Xiaomi India as panellists. Moderating this session will be Ramesh Jude Thomas, President & Chief Knowledge Officer of Equitor Value Advisory. 
A special fireside chat with Rahul Agarwal – CEO & MD – Lenovo India, is also on the cards today. This session will be moderated by Vasuta Agarwal – VP & GM – InMobi India.

The exchange4media South Conclave is partnered by Deccan Herald (Presenting partner,) Colors (Powered by partner,) MM Online (Online partner), Indianexpress.com (Co-Gold partner) and Asianet News Network (Associate partner.) It is also being supported by the Advertising Club Bangalore, the Advertising Club Madras and the Pepper Creative Awards Trust, Kerala.

Further details on the event are available at: http://events.exchange4media.com/conclave-south-2017/

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands

Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign