Top Story


Home >> Marketing >> Article

Creativeland Asia wins creative duties mandate for Havmor Ice Cream

Font Size   16
Creativeland Asia wins creative duties mandate for Havmor Ice Cream

Creativeland Asiahas wonthe creative duties mandate for Havmor Ice Cream, one of the largest organised ice cream players in the country. The account was won following a multi-agency pitch.

On working with Creativeland Asia, Chaitanya Rele, VP-Head of Marketing, Havmor Ice Cream, said, “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia's out-of-the-box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.”

On the recent win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, said, “Havmor is amongst thefastest growing ice cream brands in the country. They are in a unique positionas the only non-dairy player in India making 100 percent real milk ice cream.We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter. There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”

Tags Creativeland Asia Havmor

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular