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Country's top brands get recognition at 'Mera Brand' awards

25-March-2005
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Country's top brands get recognition at 'Mera Brand' awards

Top brands in FMCG, durables and appliances, and communication, service provides & media were given their due accolades at the "Mera Brand" awards organised by AMGF Intercorp Ltd. TNS India has been the official research partner and Ernst & Young was the official notary for the awards.

In the FMCG category, Ayur won the award for ayurvedic product; Priya Gold for popular biscuit; Britannia for premium biscuit; Mohun's new life cornflakes for breakfast cereal; Dhara for cooking med-mustard/ refined oil; Amul for Premium Desi Ghee; Godrej Kesh Kala for hair dye liquid; No Marks for mark remover cream; Polo for mouth freshners-non supari; Pan Parag for pan masala; Tata for edible salt; KurKure for branded salty snacks; Rasna for concentrated soft drinks were some of the winners.

On winning the award, S C Sehgal, MD Ozone Ayurvedics, said, "NoMarks popularity rests on the fact that the brand delivers results effectively and has been able to meet consumer expectations consistently. Winning the Consumer World Awards for the second time in a row now, further re-iterates the consumers' support and respect for the brand."

Piruz Khambatta, CMD - Rasna Pvt Ltd, said, "I am thrilled that Rasna has been chosen as the most preferred brand by our consumers. At Rasna our aim is to make our products available to the common man and to provide for the preferences and likings of each of our customers."

The winners of the durables category were Samsung for air conditioner, microwave and refrigerator frost-free. IFB bagged it for dishwashers and Maharaja Whiteline, Aquaguard, ZeroB, Onida and Luminous were the other winners.

In the communication, service providers and media category, Indian Airlines won the award for domestic airline; Beetel for fixed line services; Nokia for mobile phones; Star Plus for Hindi entertainment channel; Times of India for English Mainline Newspaper; Dainik Jagran for Hindi mainline newspaper; MTV for music channel and Aaj Tak for news channel. Zee business bagged the award for emerging business channel of the year and exchange4media bagged it for publishing company of the year. On receiving the award for best Hindi mainline newspaper, A S Raghunath, General Manager Brand Development, Dainik Jagran, said, "This award affirms the mandate given to us by 1,75,000,00 readers from 13 states."

The organiser, Ajai B Kumar, Chairman, AMGF Intercorp Ltd, said: "The key differentiator that makes Mera Brand index stands tall among all its contemporary awards is that it empowers the consumers to decide on which are the most preferred brands of India."

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