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Concept PR bags America's PR World Gold

26-May-2017
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Concept PR bags America's PR World Gold

In a major international recognition, Concept Public Relations India has been chosen for the Gold award in the ‘PR Milestone of the Year’ category at the prestigious 7th Annual PR World Awards instituted by Silicon Valley Communications llc, USA.

The SVUS PR World Awards are the world’s premier public relations awards programme, created to honour and generate industry-wide and peer recognition of the achievements and positive contributions of Public Relation agencies, organizations and individuals from all over the world.

“The Oscars are given annually for excellence in cinematic achievements. But at the PR World Awards, it is you who will be recognized as superstars at a black-tie world event - complete with the red carpet, paparazzis, and live video interviews – for every small and big thing that you and your team did in the past 18 months to make your clients successful,” says PR World. The gold plated trophies at the PR World Awards have been designed and made by the same company that makes the Oscar® and Emmy® statuette.

In the current season of the PR World awards, Concept PR’s Mission Mumbai Local campaign, a social communication drive conducted on behalf of the Public Relations Council of India (PRCI), has been adjudged for Gold under the PR Milestone of the Year category.

“We are pleased to inform you that Concept Public Relations India is on the list of winners of 2017 PR World Awards,” said an email from the organizers listing the winners under various categories. Winners will be honored at the 2017 SVUS Red Carpet Awards Ceremony Dinner in San Francisco on Monday, June 26.

Acknowledging the award, Ashish Jalan, Director and CEO of Concept PR said: “Any form of recognition is both a testimonial to the abilities of the agency as well as a motivator for the agency to perform even better. A global award at that and the fact that we are the only Indian agency to figure on the list of winners is indeed a great honour. This recognition is a direct result of a team which has grown from strength to strength and has the right balance of experience, expertise and enthusiasm. I would like to thank M B Jayaram for having faith in Team Concept to be their partner in this social communication campaign.”

B N Kumar, Executive Director of Concept PR, who spearheaded the campaign said: “My team is extremely happy to get the good news. This latest win amply proves that teamwork plays a big role in achieving the desired results in a communication campaign. We also thank all our media friends for highlighting the issues raised by us in the campaign – from the need to improve the frequency of suburban trains to new railway stations to meet increasing commuter pressure.”

“PRCI has launched the campaign to highlight the fact that over ten people die daily on Mumbai suburban tracks due to various reasons such as running across platforms and tracks, and hanging by overcrowded trains. This has been admitted in an official report by the railways which we effectively used to design our messaging on the need to improve the suburban railway infrastructure,” said M B Jayaram, Chief Mentor and Chairman Emeritus of PRCI.

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