Home >> Marketing >> Article

Combined presence of UFO Moviez and Qube could benefit advertisers and brands; CMO UFO

23-November-2017
Font Size   16
Combined presence of UFO Moviez and Qube could benefit advertisers and brands; CMO UFO

Chennai-based Qube Cinema Technologies and Mumbai-headquartered UFO Moviez recently announced the merger of their businesses. UFO and Qube Digital will have a stake of 63.6 per cent and 36.4 per cent respectively in the merged entity. The combined entity will have 7, 300 screens across India with a seating capacity of 95.5 million per week. In addition, Qube has developed a content and digital rights management platform for movies called Qube Wire.

Siddharth Bhardwaj, Chief Marketing Officer– Head of Enterprise Sales, UFO Moviez, told exchange4media that with both companies being in the digital cinema distribution and in-cinema advertising platform, the proposed merger could improve growth opportunities in India and overseas. “First of all, it’s a merger of equals where Qube has a fairly large presence across India and is a very technologically-sound organisation. We think there are many possibilities to create synergies across different levels,” said Bhardwaj.

He spoke about how the combined presence of UFO Moviez and Qube could benefit advertisers and brands. “When you look at it from an advertiser point of view, Qube has a serious presence down South. We are really strong in the rest of India, so we are in a position to provide a more wholesome and pan-India reach to advertisers and brands which will be of great benefit,” he asserted.

Bhardwaj shared that advertisers on a Qube network and those with UFO Moviez are very different, so the merger could open up opportunities of leveraging each other’s strengths and expanding the revenue from the same set of advertisers. “Once it all comes together, the advertiser base grows and in return they also garner value,” he said.

Speaking about technology strengths, he said, “We have our technology and they have their own TCI compliant servers. When we come together as an organisation, there is a possibility of taking out the best of technology from both the companies and providing it to the various stakeholders, whether it is content owners, advertisers or distributors. The technological strength of the combined entity will deliver value across the value chain,” said Bhardwaj. He said that cinema is unlike any other medium as each screen is a different entity so technology plays a key role in ensuring that the execution is flawless and the cinematic experience is great.

Tags advertisers Siddharth Bhardwaj UFO Moviez Qube

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.