Top Story

Home >> Marketing >> Article

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

25-April-2017
Font Size   16
Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

It’s a girl!

You heard that right. The Chonkpur Cheetahs have inducted a new player into their team, and it’s a girl. Amazon India surprised viewers with the fourth instalment of its IPL ad campaign which breaks stereotypes and introduces a woman into a men’s cricket team.

The ad opens with a man at a food stall tossing tomatoes and onions to his sister who is chopping the vegetables. The Chonkpur Cheetahs team coach notices the agility and precision with which Khushbu catches the vegetables her brother launches her way and finds in her the team’s missing wicket keeper. “You good shop-keeper, but better wicket-keeper,” a Chonkpur Cheetah team member says. Khushbu agrees to play, but what will her brother do?

You guessed it right. Amazon comes to his rescue with a wide variety of products to help him get by without his sister.

With Khushbu on the team, and the brother’s shop taken care of, the team that has been missing a wicket-keeper all this while now has its crucial player to make it to the cricket league.

The ad is fourth in the series for Amazon India, a presenting sponsor for IPL 2017, which is running an ad campaign titled ‘India ke Sapno ki Apni Dukaan’. This campaign set in a fictional small town in India follows the journey of an aspiring T20 team - Chonkpur Cheetahs.

Commenting on the ad, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India said, “We are happy to witness how Chonkpur Cheetahs has taken the nation by storm with the dream team becoming a household name. We believe that dreams and the chase to them is not limited by gender or by anything. In this particular film, leaving aside conventional wisdom, the team shows that they value talent above all and get a woman wicket-keeper.”

 

Tags IPL 2017 Marketing campaign

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity