Top Story

e4m_logo.png

Home >> Marketing >> Article

Chinese footwear Co Aokang takes baby steps into India

26-March-2008
Font Size   16
Chinese footwear Co Aokang takes baby steps into India

Chinese international footwear company Aokang has forayed into India. The Aokang range of footwear would be available at the company’s exclusive showroom at MGF Metropolitan Mall (in Gurgaon) and also at Reliance Footprints and leading multi-brand outfits at Delhi, Haryana, Uttar Pradesh and Maharashtra.

Commenting on the launch, Wang Zhentao, President, Aokang Group Company Ltd, said, “Indian consumers are very particular about their footwear. Footwear designed and crafted by international shoemakers have been extremely popular in the Indian market. To carry forward the legacy of contemporary styling, Aokang brings to India the latest international designs meticulously crafted in fine leather.”

Anirudh Banerjee, CEO, Aokang International India, said, “Our first aim is to project the range as premium products and not just as Chinese goods. We are planning to open 12 stores by the end of 2008. The footwear rage is particularly targeted at the middle and higher segments, including the business class. We are planning a lot of promotional activities with our in-house creative team. We are also open for a brand ambassador who can showcase our executive business class identity.”

Aokang was established in 1988 and has subsidiaries in the US, Hong Kong and India, while plans are afoot to commence operations in Australia, Japan and South Korea by the year-end. The footwear range is sold in over 60 regions across countries.

Aokang Group comprises six sub-brands, including Aokang, Kanglong, Meirie’s, Redess, Cross Country. They also have a global strategic alliance with Italian footwear company Valleverde. Aokang Group is also the official sponsor of leather goods for the Beijing 2008 Olympic Games.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular