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CEAT inks a 3-year bat endorsement deal with Rohit Sharma

14-November-2015
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CEAT inks a 3-year bat endorsement deal with Rohit Sharma

CEAT has announced its association with batsman, Rohit Sharma, for a 3-year bat endorsement deal. Sharma is the first ever player to score two double-hundreds in ODI history, among many other accolades he has bagged in his career.  The cricketer will now be seen playing with a bat displaying CEAT insignia in all formats of the game.  

Currently part of the Indian cricket squad, Sharma has been a consistent performer across multiple formats of the game. In 2014, Sharma scored his career best 264, the first to be achieved by a batsman in an ODI. With 16 sixes, he created cricketing history by recording maximum sixes in an ODI.  Under Sharma’s captaincy Mumbai Indians (MI) have won the IPL in 2013 and 2015.  He has also led MI towards victory in the Champions League T20 in 2013.

Commenting on the partnership, Anant Goenka, MD, CEAT said, “We are proud to announce Rohit Sharma as the latest Indian cricketer to join CEAT’s family. Rohit is not only an extremely talented batsman, but also a great leader and an inspiration to young aspiring cricketers. We believe that his dynamic personality combined with his performance and dependability on the field represents the values that CEAT believes in”

On beginning his new association, Sharma said, “This is definitely an exciting association for me. Partnering with CEAT, who’ve played a significant role in boosting cricket in our country is indeed an honour. I look forward to playing a long innings with CEAT!”

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