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Carried Yesterday: Havas Group merges Creative and Media under one P&L

18-March-2017
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Carried Yesterday: Havas Group merges Creative and Media under one P&L

Havas Group, today, announced another step in its ‘Together’ strategy to accelerate integration by further breaking down silos and moving to a client-centric and region-based organization. The Group’s two divisions, Havas Creative Group and Havas Media Group, will no longer exist. The creative and media businesses, alongside the healthcare and wellness businesses, will become simply business units under one regional P&L to ensure agility and a seamless experience for clients.

And to ensure the most relevant organization in a client-centric model across media and creative, Dominique Delport is appointed Global Managing Director and Chief Client Officer for the Havas Group, where he will oversee global clients relationships, marketing initiatives, and New Business.

These moves are the result of the successful implementation, at the end of 2016, of a centralized management of their four largest markets, where Chairmen were appointed at the Group level: Chris Hirst for the UK, Alfonso Rodés for Spain, and Yannick Bolloré for France and North America. The Group is now adding two new Chairmen roles to optimize its structure and offerings in Latin America and Asia Pacific.

Jorge Percovich, presently CEO Latin America Havas Media Group, is appointed CEO Havas LATAM Group across the creative and media businesses. He will be responsible for overseeing all of the Havas Group agencies in the region: 65 offices in 19 countries with +3,000 people.

Mike Amour, presently CEO APAC Havas Creative Group, is appointed CEO Havas APAC Group across the creative and media businesses. He will be responsible for overseeing all of the Havas Group agencies in the region: 79 offices in 17 countries with +2,400 people. Amour said, “I am honoured and excited that Yannick Bolloré has asked me to help lead the next stage of our ‘Together’ strategy in Asia Pacific. The Havas Village model drives a clear, progressive view on the future of our industry, which is that creativity is the product of radical collaboration. It’s very important that our Village strategy optimises our structure and offerings to create the most modern approach to developing solutions, regardless of where the thinking begins.”

In Asia Pacific, there will be two additional executive appointments. Vishnu Mohan, currently CEO Havas Media Group APAC, will become CEO, Havas Group India & South East Asia, responsible for all media and creative group agencies across those markets. Levent Guenes, currently CEO Havas Creative Group South East Asia, will become Chief Growth Officer, Havas Group APAC, with a primary focus on driving new ventures, acquisitions, and strategic partnerships. Both Mohan and Guenes will report to Amour.

Dominique Delport said, “For four years now, the #together strategy and the opening of our 47 Havas villages has transformed the way we work and serve our clients. Now it's all about extending Yannick's vision and reinventing our industry by creating new standards, new offers, and new services that blend the best of both worlds: relentless creativity and smart media accountability. Havas wants to be at the forefront of this transformation by putting the power of content and data at the core of our activities. It’s an exciting challenge. Being agile and having a challenger mind-set doesn’t prevent us from having big ambitions for our Group, our people and our clients.”

Yannick Bolloré, CEO, Havas Group, declared, “As the world moves faster and grows more complex, we believe we need to transcend the traditional definition of "creative" and "media" to better deliver for our clients. The appointments of Dominique, Jorge, and Mike will ensure we create the most modern approach to developing solutions, regardless of where the thinking begins. They will enable us to better share talent and resources on behalf of our clients, as well as create cross-channel learning and development opportunities for our people.”

The three appointments are effective immediately.

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