Top Story


Home >> Marketing >> Article

Carrera eyewear announces Ranveer Singh as its brand ambassador

Font Size   16
Carrera eyewear announces Ranveer Singh as its brand ambassador

Bollywood actor Ranveer Singh has been announced the Indian brand ambassador for lifestyle and sports eyewear brand Carrera. Singh is an ideal choice for Carrera due to his unique sense of style and attitude that perfectly blends with the brand’s image.

 “We are truly delighted to have Ranveer Singh as the face of Carrera,” said Kyriakos Kofinas, Managing Director, IMEA region. “His infectious energy and distinct winning attitude are the perfect qualities that embody the brand’s values. Ranveer enjoys a huge fan following amongst the Indian audience and is loved by the youth and is also very popular in the Middle East region which is key in contributing magic for our brand.”

Ranveer Singh said, “I am extremely excited to be brought on board as the brand ambassador of Carrera. I feel a genuine connect with the essential free-spiritedness, boldness and fearlessness of the Carrera tribe. I am honoured to be representing a brand that has such a great legacy and I am looking forward to what will be a special association.”

The advertising campaign featuring Singh is being rolled out in India and the new Carrera eyewear collection will reach stores simultaneously. As the perfect blend between retro aesthetics and contemporary feel, the new sunglasses and optical frames are the result of unparalleled manufacturing skills, the use of sophisticated materials and the research on best quality lenses.


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised