Carrera, the global lifestyle brand, launches its new 2018 campaign, #driveyourstory, with its brand ambassador, Ranveer Singh. Raw portraits, instead of perfect and polished pictures. No artificial lighting, only the cameraâs flash. These are the components of Carrera #driveyourstory campaign, combined to create a contemporary narrative that perfectly represents the spirit of the brand.
Ranveer Singh wears the new signature collection, which combines Italian design, lightweight materials and artisanal care for details, with a dash of urban attitude. Beautifully crafted and perfectly balanced between fit and style, these styles are designed to make you stand out from the crowd.
Talking about Carreraâs #driveyourstory campaign, Kyriakos Kofinas, Managing Director IMEA and APAC for Safilo Group, said, âWe have had an amazing year of association with Ranveer Singh and he has added his charismatic flavour to the brand. We are delighted to kick start the year by introducing our signature collection with Ranveer. It has been our constant endeavour to come up with innovative campaigns and collections that appeal to todayâs millennials.â
Ranveer Singh said, âThe new signature collection personifies the brandâs craftsmanship and the bold style endorsed by the iconic personalities that wore them through over 60 years of history. I am happy to be part the latest #driveyourstory campaign as I truly believe that stories, be it of hard work or success, ultimately defines a person. Youâll see my story through this campaignâ
In the latest Spring Summer campaign, Ranveer Singh will be seen sporting the Carrera sunglasses 166/S, 167/S & the frames 169/V & 156/V.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands