Top Story


Home >> Marketing >> Article

Candid Marketing ties up with Dynamo International

Font Size   16
Candid Marketing ties up with Dynamo International

Candid Marketing, India’s leading promotional marketing and event management company, has entered into a strategic alliance with Dynamo International Agency Network (DIAN), an international network of promotional marketing agencies.

DIAN offers high quality promotional marketing and communications product to an international client base.

Atul S Nath, CEO and Managing Partner, Candid Marketing, said, “We wanted to expose ourselves to the international market. We also wanted to create industry benchmarks based on this international exposure.”

Said Cat Dawe, Director of International Communications, DIAN, “DIAN has been in development over the last two years. We have looked for a strong partner in each of the major countries around the world. Each agency exists in their own right as a successful agency and Candid is no exception. They have a wide breath of clients, experience and industry knowledge.”

DIAN covers agencies from most part of Europe, some of them being ECL from Belgium, Grupo Moliner from Spain, Avantgarde from Germany. Apart from that the network also has agencies from Australia, Brazil, Turkey, South Africa and USA.

Commenting on the benefits that the tie up would accrue to Candid Marketing, Nath said, “Having been in the business for 10 years, Candid is a pioneer in the promotional marketing industry in India. Through this network, we will continue to strive to be at the forefront of the industry. Being a part of the Dynamo International Network allows us to offer our clients world class expertise in the areas of strategy, creative and execution.”

Dawe said, “The tie up will help us as we aim to have successful partners in all the major existing and fast developing markets to be able to help existing clients understand these markets. It also helps us to achieve our objective of Dynamo becoming a worldwide brand. This tie up offers DIAN clients access to world-class expertise in every market and a one-stop shop for all their marketing needs.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube