Mobile learning app, BYJU has adopted a new logo, which the company says is more attuned to its corporate and brand identity. Speaking to exchange4media, Divya Gokulnath, one of the co-founders of BYJU said, "The new logo represents BYJUâ€™S vision to transform learning in India backed by technology.The concept of â€˜Window to Learningâ€™ has been represented by a â€˜Bâ€™ that is angled to bring in the element of playfulness on an Auberâ€™ (the official name of the BYJUâ€™S purple colour) tile, which has now become synonymous with the brand.The refreshed logo embodies a lot of elements of the old logo especially the word colour, base colour purple and the tile.
The entire logo was designed internally via a competition held for BYJU's employees and will now be used across all touchpoints of the company. BYJU has been very active when it comes to marketing recently and has also associated with big-ticket events like the India vs Sri Lanka series and the ongoing FIFA U17 World Cup and Gokulnath said that it would continue to associate with events where it saw synergy.
"Playing is integral to a student's development. Going forward if there are other national opportuities (like cricket and football) then we will definitely consider these," she said. Lowe Lintas serves as BYJU's creative agency.
The app boasts of 10 million students with around 5 lakh who have subscribed to an annual subscription. Subscription is the company's main revenue stream. When asked about the market potential, Gokulnath said, "There are 260 million students in the K12 segment. We have not even reached out to 1 per cent of this base."
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of oneâ€™s size, shape, height or weight
The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours
SBI Life Insurance's â€˜Main se Humâ€™ campaign establishes a sharp focus on the companyâ€™s portfolio of protection products