Top Story


Home >> Marketing >> Article

BPCL to set up 400 modern convenience stores

Font Size   16
BPCL to set up 400 modern convenience stores

Bharat Petroleum Corporation Ltd (BPCL) will strive to satisfy the customer needs better by setting up modern convenience stores in its retail outlets and the company hopes to generate at least 10 per cent of its profits through this secondary business, Mr S. Behuria, Chairman and Managing Director, has said.

Inaugurating the `In and out convenience store' at a retail outlet of the company here, he said the BPCL had 235 such stores in the four metros and other cities in the country and the number would be taken to 400 in the future.

In Andhra Pradesh, he said, the Vizag store was the 14th.

Anticipating the retail revolution in the country, BPCL was the first oil company in the country to start such stores in 1996 and the endeavour would be to fulfil "all customers needs and aspirations" at a single point.

In spite of certain initial hiccups, the idea had worked and the dealers were also happy with the results.

"It's a different kind of business, one which calls for hard work and dedication," he said.

He said the company was selling 20 million tonnes of products through a network of over 150 terminals/bottling plants, 5,000 retail outlets, 1,850 LPG distributors and 1,000 SKO dealers.

There were also several thousand direct customers.

Later, he told newsmen that the company would be spending Rs 1,800 crore on enhancement of its refining capacities in Mumbai and subsequently an additional Rs 2,000 crore on Kochi refinery.

The company was also planning to spend Rs 1,500 crore on exploration in the next five years.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular