Top Story

e4m_logo.png

Home >> Marketing >> Article

Bose Corp to ramp up outlets

29-January-2004
Font Size   16
Bose Corp to ramp up outlets

Bose Corporation, a leading audio technology provider, is expanding its presence in India.

Ratish Pandey,general manager Bose Corporation, who was in the city to inaugurate its first formal establishment in Kolkata said that over the next eight months, the company would add four more stores. The Kolkata store was its fifth store in the country.

“Unlike other subsidiaries in the world, Bose India has adopted a solutions approach whereby we custom design the solutions, keeping in mind customer requirements and the space dimensions” said Pandey.

Bose India, which had been clocking in a growth of 60 per cent hoped to main the growth rate. In order to achieve the objective of delivering quality experience to customers and giving them optimal solutions, Bose India adopted the “direct to customer” approach. This implied that they service their customers directly without any intermediaries.

The new office in Kolkata would provide complete turnkey audio-video and control system solutions for public spaces such as hotels, restaurants, retail outlets, auditoriums, cinplexes, offices and stadia in the eastern region. It would also house a full fledged service centre.

Bose Corporation was a privately held company with over 7,000 employees, 18 subsidiaries, eight manufacturing facilities and annual sales of turnover of $1.6 billion.

While admitting that India had the potential for being a gateway to neighbouring countries, Pandey said, Bose had no plans of setting up a manufacturing facility in India, at present. He said, to set up a manufacturing facility, the duty structure would have to change.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by