Top Story

e4m_logo.png

Home >> Marketing >> Article

Bike makers steal a march over car cos in Nov

02-December-2005
Font Size   16
Bike makers steal a march over car cos in Nov

November has always been flat after the festive spurt in October and this time round the activity is firmly in bike terrain. Car market leader Maruti clocked a 6% growth in its domestic market sales this November selling 43,568 units against 40,948 units for the same month last year. It's only sweet spot - a growth of 22% with nearly 6,278 units of the Swift for which production has now been ramped up to make sure the car is available off the shelf.

Mahindra & Mahindra saw a 7% fall in its utility vehicle sales this month with 8,929 units this November compared to 9,650 units last year for the same month. Scorpio alone registered a decline of about 3% as it sold 1,980 units in November this year as compared to 2,037 units in November last year.

Meanwhile, motorcycle makers continue to ride a high with market leader Hero Honda selling 2,51,186 units this November compared to 2,35,836 units last year, a growth of 6%.

Hero Honda's cumulative growth for the April to November period stood at nearly 15% 19.56 lakh units. Bajaj, on the other hand, sold 1,57,831 motorcycles in November this year as compared to 1,54,137 units same month last year, up by 2%. TVS for its part sold 68,122 units this November, up 5% over 65,066 units last year.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube