Top Story

e4m_logo.png

Home >> Marketing >> Article

Big cars to take front seat in ’06

28-December-2005
Font Size   16
Big cars to take front seat in ’06

If 2005 was the year of the small car, 2006 could certainly be the year of the sedan, with over ten launches slated for the next twelve months.

While the Rs 7 lakh to Rs 9 lakh category will see some action with the Aveo notchback, the Hyundai Verna and a premium offering from Maruti, it is the entry level D-segment or the Rs 10 to Rs 12 lakh price category that is set to sizzle.

The line up: Honda Civic, Lancer Cedia, Fabia, Octavia Classic, Ford Focus and the sports version of the Optra.

And for those who aren't impressed with this, Daimler Chrysler India will bring the brand new Mercedes Benz S-Class (with a price tag between Rs 70-75 lakh), the new M-Class and the petrol and diesel variants of the E-280.

Add to that the Audi A4 and the SUV Q7, a couple of BMWs and if you are lucky, maybe a Porsche too. Skoda will also be introducing the manual versions of the Superb and the recently launched Laura. But, why are car companies focussing on the D-segment?

During the period of January to November this year, the small car segment registered a whopping 17.6% growth, while the C-segment recorded a 6% increase and the D-segment actually witnessed a decline in sales by 6%.

The small car and the entry level sedan segment together control around 60% of the million units market currently. Apparently for car makers selling large cars imported as kits is more profitable.

“The launch of a new small car requires the ability to produce it in volumes to be competitive and that will entail heavy investments. Therefore most of the automobile manufacturers are looking at bringing in sedans, which do not witness high volumes,” an industry expert said.

Also, an entry into the small car market would mean taking on giants like Maruti, Tata Motors and Hyundai, so companies are bringing in what they can sell, he added.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by