Top Story

e4m_logo.png

Home >> Marketing >> Article

Bharat Matrimony expands retail presence with tie-up with Department of Posts

20-April-2006
Font Size   16
Bharat Matrimony expands retail presence with tie-up with Department of Posts

Online matrimonial service provider Bharat Matrimony has announced a tie-up with the Department of Posts, Government of India, for distribution of its membership cards. To start with, 674 post offices in 17 postal circles will distribute the cards on a commission-per-sale basis.

With the agreement, registration and membership will be available through head post offices across the country.

Announcing the tie-up, J Murugavel, CEO, BharatMatrimony.com, said, “The postal network is not just vast, it is also one of the most trusted networks in the country. The post office has also been redefining itself from being a communications provider to a service provider, and this is also in keeping with the international trend.”

He added, “All our retail initiatives have a customer centric focus. Our tie-up with the Department of Posts will not only strengthen our retail network but also add to our credibility.”

A free member of the portal can now become a paid member by purchasing the membership cards (scratch cards) from the post offices and upgrade their membership online. Non-members can procure registration forms – also available at the post office – and send it to the nearest Bharat Matrimony office for processing.

The company is not stating numbers expected to add up to its paid member base with the tie-up. Added Murugavel, “Even by a very rough, conservative estimate, if every Head Post Office sold three to five cards a month, it works out to Rs 12 crore a year. The number of cards sold might actually be three to five a day. It’s too early to predict numbers, but we expect a good response.”

The group will promote the association through its website, and the post offices now add to its expanding retail line-up of owned and franchised stores, banks and more. The post offices will be richer by Rs 140 for every card sold. The cards are available in two packages, Classic and Classic Super, staring at Rs 1,190 and Rs 1,750, respectively.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular