Vakrangee, Indiaâs largest chain of digitally enabled convenience stores which bridges the accessibility gap by providing services and products to masses, has appointed BBDO India as their lead communications partner. Considering its stellar work across the board for several brands that have been winning accolades and hearts world over, BBDO India won the multi-agency pitch after a comprehensive round of presentations.
Known as the pioneers in providing e-governance, banking and financial services, e-commerce, logistics, ATM, and insurance services to the unserved and under-served locations of the country, Vakrangee has set-up 44,200 plus franchisee run centres, known as âVakrangee Kendraâs, in 18 states of India. The mandate includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution. The business will be managed from BBDO Indiaâs Mumbai office.
Dinesh Nandwana, MD and CEO, Vakrangee said, âWe are delighted to have BBDO on board. Our brand is driven by a greater purpose of providing access to each and every Indian, through a digitally enabled last mile infrastructure that we have created. We are impressed by BBDOâs approach of creating purposeful communication. We are looking forward to a continued excellence from BBDO in creating the right communication and awareness of Vakrangee Kendras and the offerings/ services available for the citizensâ.
Ajai Jhala, Chief Executive Officer, BBDO India shares, âVakrangee is a great story of entrepreneurship rooted in technology. to provide digital access for all. Vakrangee champions digital democracy and promises to leave no Indian citizen behind. We are absolutely delighted to be Vakrangeeâs communication partners and look forward to crafting its narrative as a company that will be at the forefront of shaping Indiaâs futureâ.
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