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Bata India eyes increase in footfalls with new retail strategy

27-November-2007
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Bata India eyes increase in footfalls with new retail strategy

Once synonymous with quality footwear, Bata India has had to take a back seat to newer, more aggressive players. But now Bata India is all set to regain lost glory and redefine footwear retailing. The footwear company, which has over 1,100 outlets, has further strengthened its presence in the country with 70 all new international look outlets that were opened over a 10-month period. These include flagship stores in Bangalore and Thiruvananthapuram, city stores and superstores in Coimbatore, Hyderabad, Thane, Delhi and Ghaziabad, and family stores in Delhi, Ludhiana and Nasik.

Elaborating on the company’s plans, Manoj Chandra, Vice-President, Marketing & Customer Service, Bata India Ltd, said, “The company plans to focus on large format international stores in India. The idea is to introduce Indian consumers to the best of international footwear fashion at an affordable price.”

Notable among the new stores is Bata’s first 10,000 sq ft mega store at Vadodara. A landmark in footwear retail, this is the first of its kind Bata showroom in India spread across four floors, showcasing the best of international footwear fashion. On offer are over 800 designs of shoes to choose from.

Bata is the one of the largest footwear retailers in India and in order to maintain its leadership position and growth, the company is expanding and adding 200 new stores in the next two years. These stores will operate in a four-tiered retail format under a new retail model – upmarket flagship stores, smart and trendy city stores and superstores and traditional family stores. This will help the company service its customers better in places where it currently does not have presence.

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