Top Story

Home >> Marketing >> Article

Baseline Ventures crosses Rs 100 crore in billings in 2017, raises fresh equity

Font Size   16
Baseline Ventures crosses Rs 100 crore in billings in 2017, raises fresh equity

Baseline Ventures, a sports marketing, celebrity management and brand licensing firm has achieved billings of over a Rs 100 crores in 2017. The firm, which represents the likes of PV Sindhu, Ravindra Jadeja and rising stars like U-19 cricket captain Prithwi Shaw, grew it's billings by almost 45 % on the back of some blue chip clients, including the ATP and the FIFA U-17 World Cup.

Baseline has also recently raised $ 1 million in private placement from a Singapore investor where the firm is currently valued at USD 25 million.

Other than PV Sindhu, Jadeja and Shaw, Baseline’s roster includes the likes of Kidambi Srikanth, cricket star Smriti Mandhana , and talented actress Zaira Wasim who starred in Dangal and “Secret Superstar”.

Tuhin Mishra, Managing Director of Baseline, said, “While we have a very strong offering in popular sports like cricket and badminton, we have also made a conscious attempt to have a significant presence in more niche sports. We also represent the legendary Pankaj Advani, 18 time World Champion in Snooker and Billiards and Arjun Maini India’s only GP3 winner and Haas F1 development driver in Motor Sports."

Speaking on their future plans, Tuhin also revealed that Baseline was close to making a big annoucement with a major national sports association for a new sporting league.

Baseline’s current client list includes Pepsico, MRF, Infosys, Nokia, HCL Technologies, Bridgestone, Xiaomi, Bank of Baroda, Hero Moto Corp, Vizag Steel, Panasonic Batteries, Reckitt Benkeiser, NTPC, Coal India, Johnson & Johnson, Gillette, ACT Fibernet, Nippon Paints, Parle Foods, Titan Industries and Equitas Bank.

The company was instrumental in raising sponsorship money for U-17 FIFA World Cup, roping in all six National Supporters for the first ever FIFA event in India. They also work closely with the Chennai Super Kings, the global tennis body, ATP, and the Bear Gryll Survival Academy. They are also the exclusive licensees of the Liverpool Football Club in India, Sri Lanka  and Bangladesh.
The firm was started at the end of 2014 by five industry professionals, Tuhin Mishra, Vipin Nair, Ramakrishnan R, Vishal Jaison & Raman Grover with $ 3 million backing from a US venture capital firm.

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time