In the ninth week of 2018 (February 24-March 2,) Lalitha Jewellery returned to rein the Top 10 Brands with 13,684 insertions after Harpic 10X overtook it the previous week. The latter was displaced to the second spot with 11,176 insertions while Lizol retained its third spot with 10,099 insertions. Videocon D2H climbed to the fourth spot with 9,649 insertions.
Mortein Insta and Trivago slipped to fifth and seventh spot with 9,582 and 8,997 insertions respectively. Department of Women and Child Development, Airtel TV App, Dove Cream Bathing Bar and Cadburys Fuse entered the category at sixth, eighth, ninth and tenth spot with 9582, 7824, 7705 and 7595 insertions respectively.
Meanwhile, in the Top 10 Advertisers list FMCG brands Hindustan Lever and Reckitt Benckiser India continued to be in the top two spots with 1,21,092 and 85,404 insertions respectively.
Cadbury India and Procter & Gamble swapped their positions to third and fourth spot with 31,781 and 29,529 insertions respectively. Brooke Bond Lipton climbed up to the fifth spot with 22,092 insertions while ITC Ltd slipped to the sixth spot with 20,424 insertions.
Colgate Palmolive India and Patanjali Ayurved maintained its seventh and ninth spot with 16,566 and 14,979 insertions respectively. SBS Biotech moved up to the eighth spot with 15,3375 insertions. Coca Cola India entered the category at the tenth spot with 13,686 insertions.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands