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BARC Week 27: Lizol leads Top 10 Brands

18-July-2018
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BARC Week 27: Lizol leads Top 10 Brands

Lizol returned to reign BARC’s Top 10 Brands for Week 27(June 30-July 6) with 23,221 insertions while Ministry of Health and Family Welfare retained its second spot with 13,258 insertions.
Harpic Power Plus/Bathroom Cleaner climbed up to third spot with 11,373 insertions.
Kalyan Jewellers forayed the category at fourth spot with 10,907 insertions. Trivago and Dettol Toilet Soaps climbed to fifth and sixth spot with 10,526 and 9806 insertions respectively.
Santoor Sandal and Turmeric slipped to seventh spot with 9721 insertions. Dettol Liquid Soap and Harpic 10X entered the category at eighth and ninth spot with 9541 and 9386 insertions respectively.
Ayur Face Cream retained its tenth spot with 8231 insertions.
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign with 1,43,544 insertions, followed by Reckitt Benckiser with improved 1,03,325 insertions.
Procter and Gamble climbed up to the third spot with 37,444 insertions displacing ITC Ltd to fourth spot with 35,795 insertions.
Amazon Online India retained its fifth spot with 23,204 insertions.
Brooke Bond Lipton India moved up to sixth spot with 22,116 insertions. SBS Biotech entered the category at seventh spot with 20,920 insertions.
While Cadburys India climbed to eighth spot with 20,261 insertions.
Colgate Palmolive and Wipro slipped to ninth and tenth spot with 19,469 and 18,035 insertions respectively.

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