ï»ż

Top Story

Home >> Marketing >> Article

BARC Week 26: Santoor Sandal and Turmeric leads Top 10 Brands

09-July-2018
Font Size   16
BARC Week 26: Santoor Sandal and Turmeric leads Top 10 Brands

Santoor Sandal and Turmeric led BARC’s Top 10 Brands for Week 26 ( June 23-29) with 14,081 insertions. Ministry of Health and Family Welfare climbed to the second spot with 13,288 insertions.

Lux Toilet Soap, Lifebuoy Toilet Soap and Lizol climbed up to third, fourth and fifth spots with 12,517, 12,035 and 11,278 insertions respectively.
Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream forayed in the category at the sixth, seventh and eighth spots with 11,273, 9834, 8975, 8254 and 8161 insertions respectively.

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign with improved 1,76,086 insertions, followed by Reckitt Benckiser with 70,207 insertions.

The latter continued to reduce its insertions. ITC Ltd retained its third spot with 38,948 insertions.

Procter and Gamble climbed up to the fourth spot with 28,329 insertions while Amazon Online India slipped to the fifth spot with 27,045 insertions.
Wipro, Brooke Bond Lipton India and Colgate Palmolive on the other hand, climbed to the sixth, seventh and eighth positions with 24,184, 23,085 and 23,019 insertions respectively.

Cadburys India and Marico dropped to ninth and tenth position with 20,555 and 20,528 insertions respectively.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India