Santoor Sandal and Turmeric led BARCâs Top 10 Brands for Week 26 ( June 23-29) with 14,081 insertions. Ministry of Health and Family Welfare climbed to the second spot with 13,288 insertions.
Lux Toilet Soap, Lifebuoy Toilet Soap and Lizol climbed up to third, fourth and fifth spots with 12,517, 12,035 and 11,278 insertions respectively.
Fogg, Dettol Toilet Soaps, Trivago, Harpic, and Roop Mantra Ayur Face cream forayed in the category at the sixth, seventh and eighth spots with 11,273, 9834, 8975, 8254 and 8161 insertions respectively.
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign with improved 1,76,086 insertions, followed by Reckitt Benckiser with 70,207 insertions.
The latter continued to reduce its insertions. ITC Ltd retained its third spot with 38,948 insertions.
Procter and Gamble climbed up to the fourth spot with 28,329 insertions while Amazon Online India slipped to the fifth spot with 27,045 insertions.
Wipro, Brooke Bond Lipton India and Colgate Palmolive on the other hand, climbed to the sixth, seventh and eighth positions with 24,184, 23,085 and 23,019 insertions respectively.
Cadburys India and Marico dropped to ninth and tenth position with 20,555 and 20,528 insertions respectively.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport