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BARC Week 23: Amazon India enters Top 10 Advertisers List at No.4

18-June-2018
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BARC Week 23: Amazon India enters Top 10 Advertisers List at No.4

Lizol continued to reign the top spot in BARC’s Top 10 Brands for Week 23 (June 2-8, 2018) with 19,926 insertions. Vimal Elaichi Pan Masala retained its second spot with 18,581 insertions. 
Dettol Liquid Soap entered in the third spot with 15,652 insertions. Harpic 10X took the fourth spot with 14,630 insertions. Dettol Cool Soap slipped to fifth spot with 13,690 insertions. 
Santoor Sandal and Turmeric, Airtel4G and Dettol Toilet Soaps came sixth, seventh and eighth spot with 11,610; 10,604 and 8826 insertions respectively.

Moov Spray and Trivago took the ninth and tenth spot with 8795 and 8434 insertions respectively.

In the same week, BARC's Top 10 Advertisers were FMCG brand Reckitt Benckiser, Hindustan Lever and ITC Ltd that led with 1,31,684; 1,31,173 and 50, 498 insertions respectively.

Amazon Online India entered the category in the fourth spot with 26,124 insertions. Marico took the fifth spot with 25,427 insertions.

Cadburys India, Wipro, Procter and Gamble Home Products stood sixth, seventh and eighth spots with 24906, 20,088 and 19,213 insertions respectively.

Brooke Bond Lipton India and Colgate Palmolive India were at ninth and tenth spots with 19010 and 18,996 insertions respectively.

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