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BARC Week 23: Amazon India enters Top 10 Advertisers List at No.4

18-June-2018
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BARC Week 23: Amazon India enters Top 10 Advertisers List at No.4

Lizol continued to reign the top spot in BARC’s Top 10 Brands for Week 23 (June 2-8, 2018) with 19,926 insertions. Vimal Elaichi Pan Masala retained its second spot with 18,581 insertions. 
Dettol Liquid Soap entered in the third spot with 15,652 insertions. Harpic 10X took the fourth spot with 14,630 insertions. Dettol Cool Soap slipped to fifth spot with 13,690 insertions. 
Santoor Sandal and Turmeric, Airtel4G and Dettol Toilet Soaps came sixth, seventh and eighth spot with 11,610; 10,604 and 8826 insertions respectively.

Moov Spray and Trivago took the ninth and tenth spot with 8795 and 8434 insertions respectively.

In the same week, BARC's Top 10 Advertisers were FMCG brand Reckitt Benckiser, Hindustan Lever and ITC Ltd that led with 1,31,684; 1,31,173 and 50, 498 insertions respectively.

Amazon Online India entered the category in the fourth spot with 26,124 insertions. Marico took the fifth spot with 25,427 insertions.

Cadburys India, Wipro, Procter and Gamble Home Products stood sixth, seventh and eighth spots with 24906, 20,088 and 19,213 insertions respectively.

Brooke Bond Lipton India and Colgate Palmolive India were at ninth and tenth spots with 19010 and 18,996 insertions respectively.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

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In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space