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BARC Week 10: Reckitt Benckiser dethroned Hindustan Lever to lead Top 10 Advertisers

16-March-2018
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BARC Week 10: Reckitt Benckiser dethroned Hindustan Lever to lead Top 10 Advertisers

In the tenth week of 2018 (March 3-9) of BARC's Top 10 Advertisers FMCG brands Reckitt Benckiser India displaced Hindustan Lever to dominate the category with 1,19,347 insertions, while the latter slipped to second spot with 1,00,163 insertions.

Procter & Gamble and Cadbury India again interchanged their positions to third and fourth to 37,688 and 29,456 insertions respectively. ITC Ltd and Colgate Palmolive India climbed to the fifth and sixth positions with 26,258 and 17,907 insertions respectively.

Brooke Bond Lipton slipped to the seventh spot with 16,778 insertions. Coca Cola India moved up to the eighth spot with 16,702 insertions, while SBS Biotech slipped to ninth place with 15,980 insertions. Procter & Gamble Home Products entered the category in the tenth spot with 15,687 insertions.

While in the Top 10 Brands Harpic 10X reclaimed its top spot with 15,933 insertions. Lizol and Videocon D2H climbed to second and third spots with 13,960 and 13,438 insertions respectively.

Dettol Toilet Soaps and Dettol Liquid Soap entered the category at fourth and fifth spot with 12,789 and 11,149 insertions respectively.

The Department of Women and Child Development and Trivago retained its sixth and seventh spots with 11,081 and 10,044 insertions respectively.
Harpic Flushmatic, Harpic Power Plus/Bathroom Cleaner and Colin entered the category in the eighth, ninth and tenth positions with 9712, 9136 and 8413 insertions respectively

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