Top Story

e4m_logo.png

Home >> Marketing >> Article

Bajaj Auto banks on CT100 for growth in entry level

11-June-2004
Font Size   16
Bajaj Auto banks on CT100 for growth in entry level

Bajaj Auto Ltd (BAL) has plans to capture the entry level segment in the motorbikes market in the country. In view of this, the company is all set to give a major marketing thrust to its recently launched Bajaj CT 100 bike.

Having sold 10 lakh motorbikes across the country in the last fiscal year 2003-2004, Bajaj is already one of the market leaders in the bike segment. On the occasion of the launch of CT 100 in the Gujarat market, V Vasu, regional manager, Bajaj Auto Ltd, in Ahmedabad said, "The objective for launching the CT 100 model is to redefine the standards of the entry-level segment in the motor bikes and also to take away volumes from the large executive segment.

We have already sold 1,200 CT 100 bikes in Gujarat in last one month and we plan to sell 3,000 bikes in next three months." According to him, the company is planning to launch campaigns and road shows in Gujarat to increase the presence of the new model.

Giving a marketwise break up of the segment among the leading players, Mr Vasu said, "We are market leaders in bike segement in the states like Orissa and Kerala with market share of 28 to 30 per cent and Hero Honda is our closest competitor." But we are lagging in the executive segment of the bikes with only seven per cent share in the Indian markets. The Pulsor model of the company leads the premium bike segment with 78 per cent market share in the country. The market share for the bikes in India is 73 per cent in the two wheeler segment out of which Bajaj holds 23 per cent market.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular