Home >> Marketing >> Article

Baba Ramdev wins IMPACT Person of the Year 2017 Award

12-December-2017
Font Size   16
Baba Ramdev wins IMPACT Person of the Year 2017 Award

Baba Ramdev of Patanjali Ayurved has won the IMPACT Person of the Year, 2017 Award, instituted by the exchange4media Group to recognize excellence in the Advertising, Media and Marketing domain. He wins the award for unprecedented disruption of the FMCG industry in India with the launch of Patanjali Ayurved that has captured the market, with the ‘swadeshi’ and the national interest at the top of its marketing pitch. With a turnover of Rs 10,561 crore in financial year 2017, Baba Ramdev’s Patanjali has shaken up the hegemony of MNC players and is all set to achieve more growth and scale.  

On winning the IPOY Award, Baba Ramdev said, “I am thankful to Annurag Batra and all the top industry leaders who chose me as IMPACT Person of the Year. It brings me immense joy because this gesture is like a vote of confidence from the biggest names in the Advertising, Marketing & Media industry.”

Commenting on IMPACT Person of the Year 2017, Annurag Batra, Chairman and editor-in-chief of the exchange4media Group, said, “Baba Ramdev has built an institution in Patanjali and his business expansion is as audacious as his yoga and his oratorial skills. The growth story of Baba Ramdev and Patanjali is remarkable, as it builds on the twin pillars of speed and scale. The unprecedented success of Baba Ramdev, growing in multitudes every day, is what makes him the winner of the IMPACT Person of the Year, 2017 award. I wish him more power.”

The other nominees for the award this year were Anand Kripalu, CEO & MD, Diageo India who has led Diageo through turbulent times, taking in his stride the highway liquor ban and the controversy around Vijay Mallya; Amitabh Kant, CEO, Niti Aayog, who is single-handedly executing Prime Minister Narendra Modi’s vision of building Brand India; Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network who has built DAN into an impressive conglomerate through the right acquisitions; Bhavish Aggarwal, ‎Co-Founder & CEO, Ola who has taken on Über in India and made his mark in the face of stiff competition; Prasoon Joshi, CEO, India and Chairman (Asia Pacific), McCann Worldgroup, a multi-faceted leader who has made great contributions in advertising, films, music and public policy; Sanjiv Mehta, CEO and Managing Director, HUL, who has done well in spite of the Patanjali onslaught and has led and grown a very, very, large business; and Suresh Narayanan, Chairman and MD, Nestle India Ltd, who has effected an epic turnaround, bringing back stability to Nestle India.

Past winners of the IPOY award include Vijay Shekhar Sharma, Founder and CEO of Paytm, Arnab Goswami, President & Editor-in-Chief, Times Now and ET Now, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd; Vineet Jain, MD, Times Group; Ambika Soni, then Minister for Information & Broadcasting; Agnello Dias, Founder, Taproot India, Haresh Chawla, then Group CEO, Network18 and Viacom18; Uday Shankar, CEO, Star India; Raghav Bahl, Founder, Network18 and Rajdeep Sardesai, then Editor-in-Chief, CNN-IBN.

The IMPACT Person of the Year 2017 award is presented by Colors and co-powered by Discovery Jeet and Sakal Media Group, with Nickelodeon and Wion as co-gold partners; empowered by Colors Infinity, and 9X Jalwa and Laqshya as associate partners. BTVi is the Business Television partner.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told