Top Story

e4m_logo.png

Home >> Marketing >> Article

Automakers add vroom to the festive season with new variants

15-October-2005
Font Size   16
Automakers add vroom to the festive season with new variants

The festive season is here and corporates are busy wooing customers with a bewildering array of goods – big and small. Among these are the automobile makers, who are looking at the festival season to boost sales with new variants of existing successful models. The festival season is considered to be an auspicious time for hi-end purchases like cars, real estate, et al.

Toyota launched its new Corolla variant on September 23 with 16 new features ahead of the festive season. Honda and Tata Motors are also in the fray with new versions of the Honda City and Indica V2.

The new Honda City ZX with its sleek and sporty look, powered by VTEC engine, will be available in three new colours – Bluish Silver, Alabaster Silver, Galaxy Grey.

Tata’s advanced Indica V2 Turbo model is also available in three colour options, including the Cherry Red colour, which is quite popular in the European market. This is the third consecutive launch from Tatas within three months after the launch of Safari DICOR and a new series of Indigo. The company claims that Indica V2 is the only car in the compact segment to offer a turbo-charged engine.

Along with the added features come the upwardly revised price tags too. The new Corolla is available in two versions – manual and automatic trasmissions, priced at Rs 10.79 lakh and Rs 12.22 lakh, respectively. While the new manual transmission version will be costlier by Rs 8,000, the automatic transmission will be dearer by Rs 25,000.

The new Honda City with VTEC engine is priced at Rs 7.97 lakh. The company has also announced the hike in prices of its other models like EXi and GXi ranging from Rs 16,000 to Rs 19,000.

The new Tata Indica has two variants – DLG and DLX, priced at Rs 4.10 lakh and Rs 4.30 lakh, respectively (all prices ex-showroom, New Delhi).

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...