Top Story

e4m_logo.png

Home >> Marketing >> Article

Auto giants drive out of 7th Auto Expo

17-January-2004
Font Size   16
Auto giants drive out of 7th Auto Expo

Hindustan Motors. Kinetic. Hero Honda. Honda SIEL. Fiat. Ford. M&M. Toyota. The list of dropouts from the 7th Auto Expo, Asia's biggest automotive show, is extensive. If some are dropping out because they have nothing new to exhibit, others cite exorbitant costs as the primary factor.

“Hindustan Motors had done a few launches like Ambassador Grand, RTV Cosmo and Lancer Exel just before the Expo, in October and November 2003. There was no point in showcasing the same variants again,” Soni Srivastava, General Manger – Communications, Hindustan Motors tells exchange4media.

“The best time to participate in the Auto Expo is when a company is looking at avenues for brand building. We feel that our massive presence at the Expo 2001 in Delhi has had the desired impact in terms of showcasing Fiat's product range and hence the need to be present this year was not critical,” relates a company spokesperson at Fiat India.

Officials at Hero Honda point out that participating in the Auto Expo would set back the firm by Rs 1.5 crore, while usually few serious buyers turn up at the event. Even Bentley India, which is revving up to launch the sporty Continental GT, is not using the Auto Expo's platform, preferring to spend the high costs involved on marketing initiatives.

While CII officials remain tightlipped about the high rate of dropouts, both CII and SIAM are already working on ways to cut costs and work towards lowering rents next time round to ensure better participation.

Looking at the high rate of dropouts, the thought that comes to mind is: ‘With an established event like the Auto Expo struggling to draw in the biggies, what’s in store for the ‘Auto Asia’ that will make its debut in Gurgaon?’

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...