Top Story

e4m_logo.png

Home >> Marketing >> Article

Audi drives in premium SUV Q7 in India priced at Rs 61 lakh and Rs 77 lakh

16-September-2006
Font Size   16
Audi drives in premium SUV Q7 in India priced at Rs 61 lakh and Rs 77 lakh

The Audi has launched a new vehicle in India after a long gap. The latest offering from the German carmaker is perhaps India’s most expensive SUV – Q7 – which will be available in two versions priced at Rs 61 lakh and Rs 77 lakh.

Speaking at the launch in the Capital, Audi’s Executive Director, Andre Konsbruck, said, “The new Q7 has a distinguished positioning of a luxury performance SUV. We are confident that the Q7 will provide a refreshing alternative for drivers who will not compromise on performance and quality and may no longer be content driving the same luxury sedan.”

He further said, “The launch of the Q7 is a key development for Audi and we expect it to accelerate sales growth for us in the region. We continue to put fresh cars on the road that appeal to the sporty and progressive lifestyles of the sophisticated customers. When customers come to Audi, they always find a car to suit their lifestyle-this is a selling point for us.”

With the latest offering, Audi has enhanced its portfolio in the market. It already has its A4, A6 and A8 models in India and is targeting to sell 300 units in 2006 and 600 units in 2007.

The three-litre Q7 would be imported as CBU and would be available in both diesel and petrol versions.

The carmaker has launched five new print campaigns in September in all the main dailies and sports magazines for Q7. A TVC will be launched in October, which was shot in Iceland.

The Q7 will be currently available through Euro Motors in an exclusive dealership agreement, but Audi plans to expand the network to eight dealers soon.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...