Atul Chand, ex CEO, ITC Lifestyle, Arshad Siddiqui, ex CEO, Rasna and Suman Varma, ex head of operations North, Rediffusion Y&R, have come together to start their own company called âExpertBridgeâ.
It is a boutique offering of experts-on-demand to the organisations in the areas of marketing brands, digital, trade marketing, sales & distribution and retail PR. It delivers a business led approach with comprehensive solutions ranging from strategy & consulting to talent & training. It is based on a new way of working called âThe Gig Economy- comprising short-term assignments, consulting work and freelance assignmentsâ.
Elaborating further, Atul Chand says, âExperts bring on-board domain expertise, quality skills and strong networks that benefit businesses. Having âbeen there and done thatâ, they are in a position to leverage the business lessons and solve specific problems. The diversity of projects, flexibility of work, the opportunity to build a personal brand provide the experts-on-demand a sense of self-fulfilment.â
Explaining the thought further, Arshad Siddiqui says, âWe share a singular goal to empower organisations and drive lasting positive change through a leadership stance, by embracing a new way of working with Gig workforce or experts-on-demand. We work towards adding value to our clientâs business.â
Suman Varma, who has a strong agency background having worked for JWT for 22 years, and also as the head of operations North, Rediffusion Y&R says ExpertBridge already has a host of clients in the FMCG sector, in the food, beverage and lifestyle space. She adds, âThe start-ups, small & mid- sized companies who are hungry for growth, and cannot afford high cost talent benefit a lot from ExpertBridge. Of late, we have ourselves become Gigers, taking on projects and leading from the front. These are exciting times for both- the individuals, who want to be independent and explore on one hand, and for companies who do not attract high quality talent on their payroll to get into short-term contractual arrangement.â
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