We have begun to expect this. But the sheer gains always amaze us. And gives you a chance to use these opportunities to your advantage. Did you?
Well, past trends and the Election result day - Sunday- were pointing at substantial viewership gains. The election results for UP, Uttaranchal, Punjab and Manipur Assembly Elections were telecast on 24th February 02. News Channels too had left no stones unturned. Advertising in mass media, star line up of analysts, vivid graphic packages and more...
And the heady mix of politics and presenters hooked the viewer. The three news channels, AajTak, Zee News and Star News recorded close to 200% increase in channel share, compared to previous Sunday. Since Electronic voting facilitated early results (by about 11 AM), the viewership of 10-12 AM was amongst the highest. Yet again, Aaj Tak had more viewers than competing channels.
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of ‚Äúan excellent execution of agency‚Äôs global strategy‚ÄĚ headed by Kartik Sharma
Mookerjee will lead the agency‚Äôs focus on strategic media planning, technology, data, content and ROI driven solutions
Lizol continued to reign the top spot in BARC‚Äôs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...