Top Story

Home >> Marketing >> Article

Ashish Sahni joins Peugeot as Director- Digital Marketing

12-January-2018
Font Size   16
Ashish Sahni joins Peugeot as Director- Digital Marketing

Ashish Sahni, former Head- Digital Marketing, (Passenger Vehicle Business Unit), Tata Motors, has joined the Peugeot Group, also known as Groupe PSA. It is Europe’s second largest vehicle manufacturer. Sahni will be moving to Chennai to take up his new role as Director- Digital Marketing, India Operations.

exchange4media had recently reported that Sahni quit Tata Motors India, one of the largest Indian automobile manufacturers.

Sahni joined Tata Motors in 2012 as Head- Digital Marketing and since then served the company in various roles. Prior to joining Tata Motors, he had also worked with Jet Airways, Apollo Munich and ICICI Lombard.

It must be noted that the French automobile maker Groupe PSA recently partnered with the CK Birla Group to manufacture and sell cars in India

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time