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“As legacy publishers we have a huge opportunity,” R. Rajmohan at the 11th Indian Magazine Congress

16-January-2018
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“As legacy publishers we have a huge opportunity,” R. Rajmohan at the 11th Indian Magazine Congress

“It could be very clichéd but content is the most important thing in our business and that’s where we are strong,” R Rajmohan, President, Association of Indian Magazines said during his welcome address at the 11th Indian Magazine Congress, held in New Delhi, on Monday.

“We all are going through extremely difficult times. Our businesses are not growing; there has not been any accurate measurement of readership,” he said throwing light on the trouble the magazines in India are in. “We know things change. Technologies bring in disruption. Each and every business has to live with it and we are here to see what we can do and how we can come out with success in our journey,” Rajmohan said during his address.

Focusing on the importance of content and how it could give the magazine publishers an opportunity in the difficult times R. Rajmohan said that the legacy publishers should use their credibility and integrity.

“As legacy publishers we have credibility, we are in this business and that’s what we know and it also gives us a huge opportunity because everyone is now looking at content,” he said.
R. Rajmohan further quoted, David Remnick, Editor of The New Yorker, “On one line we live in the age where the President of the United States and the leaders around the world have been trying to muddy the waters about difference between what is real and what is not real... What’s real and what’s fake- The phrase “fake news” is a weapon in the hands, unfortunately, of some powerful people and their followers. On the other hand a lot of people, many millions of people, reacted to this unfortunate turn by looking to what is best in journalism- what’s true,” he said.

“Now there are Presidents and Prime Ministers and their followers spreading fake news and that’s an opportunity for us because more and more readers are getting confused and they look at source. Going forward, people are not going to blindly consume what is being thrown at them; they will look at the source, where they are reading them. As legacy publishers we have a huge opportunity,” he said.
“I always believed that we have the credibility, we have integrity. The Economist takes pride in the fact that they are credible and have integrity. Being factual is the most important thing in our business. So content is the most important,” he further said on the importance of content in the publishing business.

R. Rajmohan is a media veteran who has spent most time with magazines in his 30-year-old career, India Today group being his first stint. He has been the Vice President of Outlook Group, President & Publisher of Images Group and Publisher of Open Media Network, before joining the Malayala Manorma group as Chief Marketing Officer-North & Head (Special Projects), in 2015. He has been associated with AIM from its inception and is currently its President.

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