Home >> Marketing >> Article

“As legacy publishers we have a huge opportunity,” R. Rajmohan at the 11th Indian Magazine Congress

16-January-2018
Font Size   16
“As legacy publishers we have a huge opportunity,” R. Rajmohan at the 11th Indian Magazine Congress

“It could be very clichéd but content is the most important thing in our business and that’s where we are strong,” R Rajmohan, President, Association of Indian Magazines said during his welcome address at the 11th Indian Magazine Congress, held in New Delhi, on Monday.

“We all are going through extremely difficult times. Our businesses are not growing; there has not been any accurate measurement of readership,” he said throwing light on the trouble the magazines in India are in. “We know things change. Technologies bring in disruption. Each and every business has to live with it and we are here to see what we can do and how we can come out with success in our journey,” Rajmohan said during his address.

Focusing on the importance of content and how it could give the magazine publishers an opportunity in the difficult times R. Rajmohan said that the legacy publishers should use their credibility and integrity.

“As legacy publishers we have credibility, we are in this business and that’s what we know and it also gives us a huge opportunity because everyone is now looking at content,” he said.
R. Rajmohan further quoted, David Remnick, Editor of The New Yorker, “On one line we live in the age where the President of the United States and the leaders around the world have been trying to muddy the waters about difference between what is real and what is not real... What’s real and what’s fake- The phrase “fake news” is a weapon in the hands, unfortunately, of some powerful people and their followers. On the other hand a lot of people, many millions of people, reacted to this unfortunate turn by looking to what is best in journalism- what’s true,” he said.

“Now there are Presidents and Prime Ministers and their followers spreading fake news and that’s an opportunity for us because more and more readers are getting confused and they look at source. Going forward, people are not going to blindly consume what is being thrown at them; they will look at the source, where they are reading them. As legacy publishers we have a huge opportunity,” he said.
“I always believed that we have the credibility, we have integrity. The Economist takes pride in the fact that they are credible and have integrity. Being factual is the most important thing in our business. So content is the most important,” he further said on the importance of content in the publishing business.

R. Rajmohan is a media veteran who has spent most time with magazines in his 30-year-old career, India Today group being his first stint. He has been the Vice President of Outlook Group, President & Publisher of Images Group and Publisher of Open Media Network, before joining the Malayala Manorma group as Chief Marketing Officer-North & Head (Special Projects), in 2015. He has been associated with AIM from its inception and is currently its President.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

By acquiring 21st Century Fox, Disney will have an immensely powerful content portfolio, adding to an already impressive assemblage which includes Marvel, Pixar and Lucasfilm.

The company’s revenue dropped by 7 per cent at Rs 542.3 crore

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told