#ARM Worldwide â one of Indiaâs leading independent digital marketing and communications consulting firm, roped in Kedar Mehandale as the West Zone head. The strategic senior appointment move comes as a part of its pan-India expansion plan, and further strengthens ARMâs leadership and growing presence in the market.
As the west zone head, Kedar will be responsible for market expansion, new acquisitions and ensuring smooth functioning across #ARM clients. A major part of his role involves leading digital marketing and brand strategies for clients across verticals.
Prior to joining #ARM, Kedar was a part of senior leadership team at Liv Quick and WATConsult and brings with him 15+ years of in-depth experience in building and owning relationships with large brands across various industries. He has extensively worked with brands like - Mondelez, Viacom 18 Media Pvt. Ltd., HDFC Bank, Reliance ADAG, Big Cinemas, HUL (Lipton), LIC, Union Bank of India, etc. Kedar also played an integral role in notable campaigns like MTV Roadies 5.0, Lipton Paris to name a few.
Commenting on the new role, Kedar Mehendale says, âI am thankful to the leadership team of #ARM Worldwide who has bestowed trust in my abilities. They are a pioneer in providing meaningful and integrated digital marketing and brand strategies to clients across categories. As the business head for West zone, I really look forward to growing our presence with a team that is enthused with a commitment to doing phenomenal work for our existing and new clientele.â
âWe are thrilled to have Kedar on board. He is a competent professional who brings a combination of sharp expertise in team management, client servicing, digital marketing and brand solutions that will be invaluable to us and to our clients. With Kedar heading Mumbai team, we are optimistic of driving and implementing exceptional brand strategies for our clients and further expanding the business in the zone and overseasâ, said Manas Gulati, CEO & Co-Founder, #ARM Worldwide.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji