Kerala government has hired APCO Worldwide, the agency behind rebranding the Vibrant Gujarat Summit, to take charge of its PR mandate. According to sources, the Kerala government is giving APCO a nine-month contract beginning this month.
Disappointed by its image being sullied following one controversy after another, the Congress-led government in Kerala has finally decided to resort to PR exercise for its image make-over. While roping the global PR company, the southern state’s Congress-led government is keeping in mind how it leveraged the then CM Narendra Modi to the orbit of national politics.
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