Top Story


Home >> Marketing >> Article

Amway to launch men's grooming-range Dynamite

Font Size   16
Amway to launch men's grooming-range Dynamite

Amway India, with an annual turnover of over Rs. 636 crore, is launching several new products in the months to come. Top of the list is going to be the men's grooming range called Dynamite, which will be unveiled between June and August, said William S Pinckney, Managing Director and CEO.

On the new range, he said, "The men's grooming range is a product that will be specifically formulated for the Indian market and manufactured in India. We have used the help of the research labs in the US to create this formulation, which is specifically for India."

"In fact Amway USA has a shaving product but we are introducing something specific to India under the brand name 'Dynamite,' which is also unique to India," he added. The Dynamite range will comprise shaving foam, after shave splash and moisturising lotion for men. The target group continues to be the premium segment, he said.

On the strategy adopted, Pinckney said, "We generally come up with 12 products in one year. This year, we have a launched a series of products with the new range, Attitude, and look forward to other launches as well." Amway India is looking at 5 to 8 per cent growth this fiscal (September 04 to August 05), he said, adding, "We are optimistic that we would do even better."

Interestingly, the company has a couple of launches lined up in nutrition and wellness segment too. "We have some nutrition products coming up this summer and next year we plan to launch a weight reduction programme," he said. Pinckney claims that the weight reduction programme is going to be an exciting launch considering that there are more and more people who are becoming weight conscious in India.

Recently, the company had launched Attitude and forayed into the premium skin care segment estimated to be around Rs 325 crore. Model-turned actress Diya Mirza was appointed as the brand ambassador for the Attitude range.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube