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Amul forays into margarine segment

30-September-2004
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Amul forays into margarine segment

Milk product major Amul has entered the margarine segment with its new product called ‘Delicious Table Margarine’, available currently in select locations, informed sources. The 100 gm pack is priced at Rs 11 and the 500 gm pack at Rs 54.

It is learnt that unlike butter, which contains milk fat, Delicious Table Margarine is prepared exclusively from vegetable oils and fats and has a shelf life of six months under refrigeration. Delicious Table Margarine contains zero cholesterol and is rich in vitamins A and D. Manufactured in fully automated ISO 9000-certified plants under strict hygienic conditions and untouched by human hands, it is suitable for use as a cooking medium and may also be used for baking and sautéing.

The Gujarat Co-operative Milk Marketing Federation (GCMMF) is also set to storm the chocolate market in a big way. As part of its strategy to become the market leader in all product categories, GCMMF is planning to revamp the portfolio of Amul Chocolates. GCMMF is making efforts to ensure that more and more outlets stock all varieties of Amul Chocolates. Recently, Amul changed the pack design of Amul Milk Chocolates and Amul Fruit & Nut Chocolates.

For the festive season too there are many offerings from the Amul platter. Dedicated variants of ‘Rejoice’ and chocolates in animal shapes called ‘Chocozoo’ are expected to hit the shelves. GCMMF aims to register another 40 per cent growth this quarter, inform sources.

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