Top Story

Home >> Marketing >> Article

Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.

22-November-2017
Font Size   16
Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.

The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head – Media Distribution & OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.

Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endemaño, Senior Vice President, Media Distribution, Walt Disney International.

“Since joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry’s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,” said Samat.

"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I'm looking forward to working with her as we establish how to best work with partners, and deliver entertainment more directly to fans, throughout the region," said Endemaño.

Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.

“Our Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,” said Pandey.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India